Personal Branding Photography
Personal Branding photography Could have your ideal clients falling in love with your brand.
Creating a presence that helps you stand out is possible when you know how to position yourself.
Let’s get clear on how to capture you authentically while positioning you as a professional leader in your field over time. Your personal branding photography should be as unique as your business. Every photoshoot is a bespoke experience, tailored to your identity and the preferences of your ideal clients. These sessions go beyond a typical headshot session. If you've been on the hunt for 'personal branding photography near me,' you're in the perfect spot
You deserve to show up and be truly Seen. right now, as you are.
You're the boss in your business (and rightfully so), but the idea of stepping in front of a camera is, well, the last thing on your list. I completely understand where you're coming from. Being in front of a lens can feel incredibly vulnerable. Thoughts about your appearance and feeling out of place can flood your mind. That's precisely why I prioritise ensuring you feel at ease and well-prepared during your photoshoot. It's my way of sharing the gift of revealing to camera-shy women that they shine in photographs..
So, What is a branding shoot like?
First off, It's way more fun than most people think
On the day of the photoshoot, I'll provide minute-to-minute coaching and offer valuable tips to ensure you're comfortable with every pose and know exactly how to present yourself in your images. I'm a very hands-on photographer and strongly believe in guiding you through the posing process. In our pre-photoshoot consultation, I'll assist you in selecting the perfect location, using props, defining your brand style, choosing outfits, jewellery, makeup, hairstyles, and even fingernail polish. This way, you'll arrive fully prepared for your pictures, eliminating the need for independent research.
Following our session, I leverage my knowledge of your business and marketing strategies to help you select the photographs that will establish you as a leader in your field, connecting you with devoted, dream customers and setting the stage for exponential growth. We're using photography as a powerful marketing tool to build connections and save you time. Online, you only have one opportunity to make that crucial first impression, so let's make sure it's truly outstanding.
our images serve as a means to express your personal style, your daily routine, the unique approach you take with each client, and an opportunity to establish your authority in your field. Your photographs not only enhance your visual identity but also transform the overall experience for your website visitors. It's a potent tool for positioning business owners and entrepreneurs.
Additionally, business owners can harness their images to foster connections and create a compelling narrative. Content marketing becomes effortless when you have the right images at your disposal. My objective is to simplify the process of finding the perfect assets, making it both easy and impactful, ensuring that people remember you and your business.
What is personal branding photography?
ou've probably heard the term tossed around, and it's high time someone explained it in simple terms. For those who aren't familiar with the jargon, it's all about photography for your personal brand – and here's the spoiler: it packs far more punch than a typical headshot.
What is personal branding?
A Brand: is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association)
A Personal Brand: is a culmination of ideas, values, skills, personality and feelings associated with a person.
Brand Examples: Lulu Lemon, Nespresso, Loewe, Tiffany, Rolex.
Personal Branding Examples: Michelle Obama, Malala Yousafzai, Oprah and Anna Wintour.
I bet reading each of those names made you feel something whether it was Tiffany or Anna Wintour. We all have a collection of feelings associated with the names on this list.
Why is Personal Branding Photography Important?
Large corporations invest substantial resources in crafting brands that capture the hearts and minds of their target audience. They aim for memorability, uniqueness, and relatability to their customers.
But when it comes to personal branding, you don't need to go through that elaborate process. By simply being yourself, you already possess an authentic and unique identity. You're memorable and have the potential to stand out because there's no one quite like you. That's why we tailor your photography to reflect your personal essence.
The best part is that when you're passionate about your work and your audience, you naturally connect with the people you want to collaborate with.
As a small business owner, you're in the ideal position to become the face of your business through your photography. It's a way to humanize the products or services you offer through the power of imagery.
Advantages of marketing through a personal brand photography session:
- Stand Out from the Competition: Differentiate yourself effectively.
- Connect with Your Audience: Build a brand that resonates personally.
- Foster Meaningful Interactions: Engage genuinely with potential leads.
- Establish Trust and Credibility: Create a foundation of confidence.
- Boost Social Media Engagement: Increase interaction and reach.
- Unlock Powerful Content Opportunities: Elevate your content game.
- Create Unforgettable First Impressions: Leave a lasting mark.
- Stay Top of Mind: Build trust for future transactions.
- Assert Your Authority: Remove customer doubts when they invest in your expertise.
How can images help my business?
They say that content is king, but personal branding photography adds the icing on the cake when it comes to creation. Studies reveal that adding a photo to your written content, advertisements, or website can boost click-through rates by 42%. Viewers are more likely to pause their scrolling on Facebook or Instagram when they encounter images. And this is without even considering the image quality.
To make your mark in 2023 (at the time of writing this), you must incorporate images extensively. That's why custom photos showcase the essence of your brand, whether you aim to convey a vibrant personality or a polished professionalism. A single photography session can enhance every point of contact, from your website to your email signature, landing pages, advertisements, marketing materials, or a new landing page."
How do we strategise for a session?
In the planning process, I guide each of my photography clients to identify the areas where they genuinely require images as part of a brand strategy session. This begins by addressing specific questions about their business and marketing objectives. Leveraging my marketing expertise, I offer recommendations on brand styling, props, and wardrobe that will optimally complement your marketing initiatives. Business photography should align with your business goals, and as a brand photographer, I ensure you have a well-defined strategy in place.
What would we shoot?
Planning your personal branding portrait photography session as a business owner begins with a questionnaire to help you clarify your story. This ensures that your personal brand photography resonates with your viewers. Whether it's capturing your products or services, tools of your trade, meetings, workshops, or your family, we aim to align it with your strategy each time.
You may wish to bring props that help convey a narrative or enhance your professional photography. Our goal is to provide you with months' worth of magazine-worthy images that tell your company's stories. Your portraits should include details that breathe life into your business and website. During our planning meeting, we explore potential ideas for your sessions. If those ideas resonate with you, we discuss styling tips and props to elevate your personal brand photography.
For personal branding photography to effectively serve your small business, meticulous planning is essential, and finding the right photographer is key. You need someone who can guide you through the process to ensure capturing the right images for your business. When you plan each image with your ideal clients and brand in mind, your sessions are more likely to be successful.
If you're just starting and unsure about using the images or what type of pictures you need, don't worry; I've got you covered. I have a plan for capturing a variety of images that may become useful in the future, along with images that position you as an expert.
Where do you offer photoshoots?
I've traveled for photoshoots in various locations, including New York, Miami, Monte Carlo, St Tropez, Paris and London. Please contact me for travel information to learn more.
Commercial Use of the Images
When you order images, you receive a full commercial use release, which means you own the rights to use them for business purposes. My approach differs from many other photographers and photography services. I don't require any credit for your branding photoshoot unless the image is used outside of your own assets. The primary goal is to drive conversions for small business owners, rather than promote my own brand. After you've selected your favourite images, you have the flexibility to make edits, adjust lighting, colours, add text, or apply filters to align with your branding and marketing. The only restriction is that you cannot distribute or sell the images to other businesses. My business owners have successfully incorporated these images on book covers, billboards, building displays, press releases, and their business websites.
Is a Personal Branding Session Right for Me?
If you're a business owner or have a side hustle and believe it's time to take your business to the next level, then yes, a personal branding session is ideal for you. High-quality images convey value and help you connect with real people and potential clients who will appreciate your brand. Through this investment, we tailor your photography to reflect your unique identity. So, if you've been searching for a "brand photographer near me," I'd love to have a conversation!
As the photographer and founder behind Art of Her, my mission is to guide you through this experience, empowering you to feel confident in front of the camera. I aim to inspire women who may have been taught to be humble and reserved to recognize the impact they can have when they share their unique gifts with the world. The gift of being themselves, and to break free from the fear of being seen.
